Keyword research is a vitally important aspect of your search engine optimization campaign. It means aggregating actual keyword data from multiple sources, continually updating that data, allowing you to prioritize and organize your keywords, and providing you with tools to turn keyword research into highly profitable search marketing activity.
Different phases of keyword Research are discussed as under:
Phase 0 – Demolishing misconceptions
Phase 1 – Creating the list and checking it twice
Phase 2 – Befriending the key word research tool
Phase 3 – Finalizing your list
Phase 4 – Plan your attack
Phase 5 – Rinse, wash, Repeat
The search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI). Key word Research will give you competitive edge to produce more and better qualified website traffic.
We recommend that keyword research is carried out by a professional, as they will be able to develop a refined list of keywords to target and recommend the best search engine promotion strategy for you. Keyword research begins after you have identified your market, products, services and customers.
The Benefits of Keyword Research
- It drives traffic to your site
- It helps you write more effective copy (sales copy) for your website
- It helps with content development
- It helps you understand your target audience better
- It helps you measure the size of your market
- It helps you to develop and diversify revenue streams
Keyword links + keyword content on your site + keyword searches = solid search engine traffic.Take control of your traffic and get ranked well for the keywords and phrases that are most profitable your business.